BUDGET INSURANCE

Accidents cost so much more than insurance premiums. We created a campaign for everyday South Africans, who do not budget for insurance, that find themselves in funny situations that go from bad to worse, showcasing just how much accidents can cost you. With a distinct voice and tonality, the campaign was a huge success and injected new energy and life back into what was a dull and boring brand. The brand is now one of South Africa’s most loved brands and the campaign is still continuing to this day.