Hi, I'm Graeme, a passionate and experienced South African Art Director with many years under my belt, having worked at some of South Africa's best agencies with some of the best people in the industry. Having bravely done a stint abroad to work at one of Germany's top shops, I’ve gained valuable international work and life experience. I’m a friendly creative that is fueled by curiosity, a passion for generating ideas, and a love for making things. Whether it's a big campaign or a tiny but mighty idea, I always aim to produce great, effective work—and have fun while doing it.

Awards & recognition

2022

- Creative Circle Ad of the month for Stella Artois "Life in Amber" film

2021

- Loerie Awards Judge - Print Communication 

- Pendoring print finalist for POWA Silent Pandemic poster 

2020

- Loeries finalist - Live events for Steers 600th Flame  

2019

- Loeries Print Campaign Silver for Cell C “Don’t let them in” 

- Loeries Campaign Craft Certificate Print Crafts Art Direction for Cell C “Don’t let them in” 

- Loeries Finalist: Print Crafts Photography for Cell C “Don’t let them in”

- Creative Circle Ad of the Month for Cell C "Don’t let them in" print

- Orchid: Mugg & Bean Share Generous TVC

2017

- Top ten most loved Ad's in South Africa: Mugg & Bean Share Generous TVC

2015

- Official Loeries Rankings: Placed 8th in the country’s top 10 Designers

- African Cristal awards: Outdoor Silver Craft for Mr. Min poster campaign

- Loeries Campaign Craft Certificate: Print Crafts: Art Direction for Mr. Min poster campaign

- Loeries Campaign Craft Certificate: Print Crafts: Illustration for Mr. Min poster campaign

- Creative Circle Ad of the Month for Mr. Min poster campaign

- Loeries Digital Craft Finalist PPS Microsite

- Creative Circle Ad of the Month: 3rd place PPS Microsite 

- 2 x Bookmarks finalists PPS Microsite

2013

- Cannes Lion Bronze for TBWA "We sent their briefs back"

- One Show Silver for TBWA "We sent their briefs back"

- Merit One Show Design for TBWA "We sent their briefs back"

- D&AD Wood Pencil: Art Direction for Direct for TBWA "We sent their briefs back"

2012

- Loeries Gold for TBWA "We sent their briefs back"

- Loeries Craft Certificate for TBWA "We sent their briefs back"

- Loeries Bronze for TBWA "We sent their briefs back"

- Creative Circle Ad of the Month: Silver for TBWA "We sent their briefs back"

Client list

Porsche, Stella Artois, Ford, OPPO, WWF, Cell C, Budget Insurance, Stanlib investments, Mugg & Bean, Doritos, Simba chips, Steers fast food, DSTV, Amstel, Procter & Gamble, Unilever, TBWA, Tiger Brands, Durex, Professional Provident Society, First National Bank, Defy, Standard Bank, NIVEA, South African Airways, SA Taxi, Whisks & Pedigree, Hyundai, Nissan, City Lodge Hotel Group, Liberty Life and Momentum health, SA Taxi and POWA.

Roanna Williams - Chief Creative Officer Net#Work BBDO

“Graeme possesses an admirable attention to detail, always ensuring that every aspect of a project is meticulously art directed and considered. He is not afraid to ask the tough questions, demonstrating a commitment to excellence and passion to deliver perfection. One of Graeme's most commendable qualities is his proactive nature. He approaches every task with great enthusiasm and takes initiative to identify areas for improvement. He is also responsible and reliable and has the ability to interact with clients. Graeme is a team player and in environments where his talents are recognised and valued, he thrives. His attitude and collaborative nature make him a pleasure to work with.”

Grant Jacobson - Founder & Chief Creative Officer FoxP2 JHB

“Graeme’s passion for his craft runs, how tirelessly he dedicates himself to it, or how wonderfully and delightfully surprising the results would be—time and time again. In our industry, lots of people have good-looking books (and LinkedIn bios). What is rare is a true devotion to craft. Rarer still is an unwavering desire to simply make everything better. Graeme possesses both. You’d do well to hire him. I know I did.”

Jonathan Deeb - Chief Creative Officer BBDO Germany

“Graeme is a multiskilled heavyweight senior creative force, he is highly conceptual, a strong storyteller across all touchpoints of an ecosystem and he is also obsessed with beautiful art direction craft. His work on the Porsche Brand global campaigns is a testament to this. He managed to infuse a fresh aesthetic that was well-received and admired, not just by us but by the client and the Porsche community. His presentations are clear and highly engaging - holding a strong strategic guiding thread form creative concept through to execution and deployment winning the trust of both client and internal stakeholders alike.”