CELL C - 24SUMMER

Every year in South Africa, all the mobile networks do a summer campaign to launch the holiday season in October. We created a campaign for Cell C that shows a 24-hour summer featuring scenes ranging from sunrise to sunset and midnight celebrations - to drive home that, with Cell C, anyone could have a 24Summer. And, because not everyone's summer is the same, we included a variety of different ways one could spend their summer, showing how Cell C makes their time off even more special.